Meet the Team
Every engagement draws on different disciplines, united by a common purpose: helping organizations understand complex problems, make confident decisions, and build lasting capability.
Founder & Principal Product Advisor
JC Landivar is a product leader with more than 25 years of experience helping organizations build products that solve meaningful problems and create lasting business value. His background spans enterprise SaaS, AI-enabled products, digital transformation, and startup advisory, leading product organizations across industries including technology, financial services, healthcare, and sports technology.
Throughout his career, JC has partnered with founders, executives, and cross-functional teams to navigate complex product decisions, align organizations around shared priorities, and translate strategy into measurable outcomes. He believes the best product strategies aren't imposed—they're discovered through curiosity, collaboration, and a deep understanding of customers and the business.
As Founder of Product Land, JC helps organizations gain clarity, strengthen product leadership, and confidently navigate pivotal moments of growth, transformation, and innovation. His passion is helping teams build better products while creating product organizations that continue to thrive long after an engagement ends.
Senior Product Operations & Delivery Advisor
Sandra Burnett brings more than 30 years of experience helping organizations transform complex business challenges into practical, scalable solutions. Her background spans product management, program leadership, business analysis, data analysis, and operational excellence, with deep expertise in enterprise software, payroll and tax technology, systems integration, and cross-functional delivery.
Throughout her career, Sandra has partnered with product, engineering, customer success, and business leaders to improve processes, translate business needs into actionable solutions, and ensure complex initiatives are delivered with clarity and confidence. She is known for bringing structure to ambiguity, aligning stakeholders around shared objectives, and creating the operational discipline that turns strategy into measurable results.
At Product Land, Sandra works alongside leadership teams to strengthen product operations, improve execution, and build the processes that help organizations move from good ideas to successful outcomes. Her approach complements Product Land's philosophy that great product decisions are supported by thoughtful execution, collaboration, and continuous learning.
Knowledge Strategy & Content Systems Advisor
Claudia Landivar Cody helps organizations uncover, organize, and communicate what they know so that knowledge becomes a lasting asset rather than something that disappears with people or projects.
Her background spans content strategy, content design, knowledge management, information architecture, community building, and customer communication across enterprise software, startups, healthcare, and technology. She enjoys bringing structure to complexity, helping organizations clarify ideas, strengthen collaboration, and create resources that support both today's teams and tomorrow's.
As organizations increasingly integrate AI into everyday work, Claudia helps ensure that knowledge is clear, trustworthy, and usable by both people and intelligent systems. Rather than focusing on content alone, she works to build the frameworks, documentation, and shared understanding that enable teams to learn, adapt, and make better decisions over time.
At ProductLand, Claudia contributes to engagements involving organizational learning, knowledge strategy, customer understanding, content systems, and AI-enabled knowledge practices. Her work complements ProductLand's belief that lasting organizational capability comes from making knowledge accessible, reusable, and actionable.
Business Analyst & Research Associate
Tori Burnett supports ProductLand through market research, business analysis, documentation, and operational support. She enjoys organizing information, uncovering insights through research, and helping teams make informed decisions.
Her work includes competitive analysis, requirements gathering, process documentation, data validation, workflow analysis, and project coordination, providing the foundation that enables successful product planning and delivery.
She has contributed to process improvement and employee onboarding initiatives by designing digital forms, automating business workflows, and creating onboarding resources adopted across a large multi-location organization. These experiences have strengthened her passion for improving processes, simplifying complex tasks, and creating better experiences for both organizations and the people they serve.
Together, ProductLand combines product leadership, operational execution, and knowledge strategy to help organizations move from ambiguity to measurable progress.